A pop of color and more: fresh look at REKA’s new identity

Branding

A pop of color and more: fresh look at REKA’s new logo

The integration of the colour blue and orange reflects the recent news of REKA merging to become part of SERV Group.

by Irma

Over the past 3 years, REKA has evolved and undergone many changes since the days of the autonomous vehicle project. Along with the growth of our company, our range of developments have also expanded beyond what REKA were previously known for. This expansion has led to the evolution of our new look and feel, which is now expanding to multiple disciplines under Artificial Intelligence, big data analytics and autonomous machinery.

 

Today, REKA is introducing a new logo and identity family. We decided; what better way to present our internal change than to display it externally. This new face of REKA reflects our future alongside the fun and beautiful side to the realm of technology. We’ve taken the original REKA logo and branding which were originally built to show the systematic and disruption in tech development and made a few tweaks to the design to showcase the endless fun side with different kinds of inputs in technology.

 

Regarding the design of the logo, it draws inspiration from the fun in the world of technology. The integration of the colour blue and orange reflects the recent news of REKA merging to become part of SERV Group. Every symbol of our new branding symbolizes the fun and curiosity within the heart of each peREKA.

 

The CEO of REKA, Haziq Faris, expressed his thoughts on the matter. “We have grown our nature of research significantly over the last several years and the newly launched branding is truly showcasing the natural evolution of that transformation. While our name remains the same, our logo has changed significantly to better represent who we are and the uniqueness in each of our talents at REKA”.

 

Designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of inspiration and the upward-pointing lines signify movement, positivity, speed—and velocity. In addition to this, the new branding also exemplifies how REKA helps companies break through barriers to global business.

 

About REKA

REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts.

Donated intubation boxes to give local healthcare heroes an extra layer of protection

Corporate

Donated intubation boxes to give local healthcare heroes an extra layer of protection

For REKA, this is only the beginning for the team to consistently create solutions for our local health care providers to curb the widespread lack of adequate protective equipment during the ongoing pandemic.

by Irma

While the MCO lockdown was at its tightest phase and Malaysians were forced to work from home, REKA began to develop an extra line of defense for our frontline healthcare professionals to combat COVID-19 by partnering with MERCY Malaysia and providing several local hospitals with intubation boxes. The main objective of this collaboration is to decrease the risk of infection towards healthcare workers during the peak of this pandemic.

 

Inspired by an open-source design by Taiwan-based Dr. Hsien Yung Lai, these boxes were adapted for local hospitals who required the intubation boxes to shield them from viral droplets generated during the process. Most of the units made are currently being used during the MCO and the team is planning to manufacture more intubation boxes to donate to hospitals that are in need of the equipment.

 

“We received positive feedback for improvements that will be implemented in future developments. The pandemic urges us to come up with an immediate solution to play our role in helping Malaysian frontliners. Our collaboration with MERCY eases the process to deliver the intubation boxes to the hospitals that are in need. It is heartwarming to experience this rapid and outstanding collaboration during such challenging times” commented the CEO of REKA Inisiatif, Haziq Faris. He noted that the team will always be ready to lend their talents and ideas to assist healthcare workers in fighting against the Covid-19 pandemic in Malaysia.

 

For REKA, this is only the beginning for the team to consistently create solutions for our local health care providers to curb the widespread lack of adequate protective equipment during the ongoing pandemic. One of REKA’s current missions is to research and develop other technologies that could potentially contribute to the nation and eventually the community.

 

About REKA

REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts.

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REKA joins SERV Group, to expand implementation of its AI and autonomous technology.

Corporate

REKA joined SERV Group, to expand implementation of its AI and autonomous technology.

The group has now provided a simpler approach to promote the R&D of autonomous mobility technology across the automotive networks in the region.

by Irma

Malaysia-based R&D company, REKA Inisiatif Sdn Bhd or best known as REKA has today announced the official involvement with SERV to advance mobility technology in Malaysia. In 2014, REKA was established and consists of 20 individuals with different professional backgrounds specializing in multiple disciplines under Artificial Intelligence, big data analytics and autonomous machinery. Through this strategic acquisition, REKA is now building an ecosystem by integrating with other mobility related solutions and curating services to the needs of SERV users, complementing each segment within the industry.  

 

By adding REKA’s capabilities into SERV’s ambition, the group has now provided a simpler approach to promote the R&D of autonomous mobility technology across the automotive networks in the region. This collaboration allows REKA to design and move forward with various types of multi-dimensional tech solutions which will be needed to address the complex problems in the whole automotive industry. 

 

The Chief Executive Officer of REKA, Haziq Faris commented, “I’m delighted to be joining SERV as our organisations possess complementary skills and expertise with shared values and a commitment to bringing leading-edge technologies tremo market. With our expertise and innovative platform, together with SERV’s ambition in advancing autonomous technology, we’re ready to offer a scalable solution that accelerates digitalization for enterprises.” While the Chief Executive Officer of SERV, Arief Imran added, “This is an exciting partnership and SERV is looking forward to working with REKA on solutions which will bring immediate benefits to the whole automotive and mobility landscape.”

 

REKA’s technology will specifically be used to expand and enhance SERV’s “mobility as a service” (MaaS) offering. SERV’s purpose in this automotive industry is to create world-changing mobility technology that ease the lives of every person on earth, and REKA is definitely sharing the same ambition and fit the criteria to be the right arm for SERV’s technology advancement.

There’s no failure, just opportunity: REKA shifts from Autonomous Vehicles to transforming companies with digital automation.

Corporate

There’s no failure, just opportunity: REKA shifts from Autonomous Vehicles to transforming companies with digital automation.

Our teams have learned a lot from one another, from the old or new generations, sharing various know-how from algorithms to life skills, an essence from our mission, which is to ‘Enable People To Create’.

by Irma

Within the first few years of development, REKA have evolved tremendously with all their strategies, developments as well as technologies in following suit. This year, we’ve expanded our range of research, alongside the growth of our peREKA, to more than just autonomous machinery that brought REKA to the peak in the past year. 

 

Moving forward, we are shifting a majority of our R&D efforts to focus more on software-related technologies such as AI, data analytics, cloud computing and mobile applications. This decision has been made to better specialize our current offerings and deliver more end-to-end solutions for our clients or partners. 

 

With our new focus set, this would mean there’s going to be a hibernation of our exciting but less priority research projects such as blockchain and electronics computing unit technologies. This move would also affect the speed in which we develop our more prominent project, the self-driving car with our teams operating externally with an independent direction. Regulations, infrastructures and investments are some of the foundations that REKA will be addressing first rather than the technology itself. 

 

“This new shift in focus from Autonomous Vehicles to a wider scope of automation technology is aimed at helping organizations to go digital, restructuring our team dynamics to better suit the demands of our stakeholders, and with the possible outlook of spin-off companies, continuing parts of the autonomous vehicle research, in which these outcomes will pave the way for us to better scale our enterprise efforts.”, explained Haziq Faris, CEO of REKA.

 

Our teams have learned a lot from one another, be it from the old or new generations, sharing various know-how from algorithms to life skills, an essence from our mission statement, which is to ‘Enable People To Create’.This statement has provided each peREKA with the drive and inspiration to persevere through numerous challenges over the years.

 

We’re extremely proud of the success from every single person who contributed to REKA since the very beginning and we wish to continue encouraging everyone to be dedicated in a much focused field of study. Although there were some that went on a different path, we believe that at the end of the day, we’re still contributing to the same goal which is for a better world inline with REKA’s mission.

 

Our Autonomous Vehicle project will always be something that all of us are honoured to be a part of, especially since the first car to drive autonomously was a local Malaysian car retrofitted with the help of local talents from REKA and our partners. With a new resolution in REKA, we aim to serve people and enable creation, better.

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