What does Big Data mean to businesses?

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What does Big Data mean to businesses?

The evolution of how we use and understand data is faster than ever, with analytics being applied in almost every industry, especially in boosting commercial elements within businesses. Big Data value is the center of what makes it so relevant to our world today.

by Ridzwan Razalee

One of the values Big Data has offered to the world is the democratization of how businesses operate. You no longer need a taxi to get paid for picking someone from the airport. Owning a hotel is not a requirement for making some extra cash for providing someone with a bed to sleep in for a couple of nights. 

Airbnb and Grab are just some of the companies which prove just what Big Data can do for the local community and economy. It creates a new business ecosystem for everyone to thrive.

Big Data is not just limited to those with big fundings in Silicon Valley, but those of us running our home-based operations can also benefit from it. Organizing items such as purchase orders, bookings, finance has never been easier, and all this is available to any of us today with Internet access.

Understanding a business market segment is a great way to ensure business growth. Companies such as Facebook, Amazon, and Instagram are helping people understand online habits, interests, and who are the most likely suited customers for a business to operate.

However, big data is not limited to just online or social media platforms. Digital platforms such as billboards on highways, bus stops, and even train stations can have their advertisement benefit from big data. 

 At REKA, we have the honor of taking the understanding market segment to a new level as we collaborate with one of our Japanese partners, Murata. Sensors installed at traffic billboards through our collaboration help gather information such as the number of vehicles during traffic, weather, and even carbon emissions. 

People still react to advertising on these platforms, so it would be of great benefit if we could have an even more in-depth understanding of what is the most effective way of using these platforms for advertisers. 

The future would highly depend on how we gather and manage the information which we obtain. Big Data is shaping the world. Not just in business but other fields from medical, transportation, and even education. 

Text analytics, machine learning, predictive analytics, data mining, statistics, and natural language processing are some of the advanced techniques used to gain new insights from previously untapped data sources. 

With such tools within our reach, let us build a better future together.

About REKA

REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts.

Data Analytics and How It’s Relevant to Businesses

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Data Analytics and How It’s Relevant to Businesses

The term Big Data has been thrown around in the tech world for the past decade. Today, it has become a buzzword among big corporations to even your local mom-and-pop stores. 

But what is it about big data that has garnered such an interest even among the average businessman? It seems that the days when tech innovations were only limited to those in the industry have shifted their course. Today the smartphone alone has enabled a single person with tools that once only existed in science fiction.

Every business at its core is nothing more than just transactions and interactions. It is a relationship between those providing goods and those receiving them.

The foundation of any successful business is the records of its operations.  This practice helps create a flow and smoothness in a business operation as they can gather and digest information to help their business operate optimally.

So how does big data come within an old age practice of collecting information and storing it somewhere? 

Big Data, as the name, suggests deals with an enormous amount of information. It is essentially the center of what runs a majority of our daily tasks today. From our social media accounts to our emails and the purchases we make online. 

However, it is not just about the number of data one collects when dealing with Big Data, but also about how it is curated.

The 4 V within Big Data would help us explore and understand this concept with more clarity. The 4 V: Volume, Velocity, Variety, and Veracity.

by Ridzwan Razalee

Volume

Big Data processes data larger than terabytes and petabytes, taking giant leaps since the first electronic computer in just a short span of 50 years. 

Volume is the first V to establish we are dealing with Big Data. The characteristic of the data processed is an integral part of the whole approach as well.

 

Variety

The information we are collecting from big data comes from a variety of sources. Each of these specific sources would require customized processing capabilities and specialized algorithms to make sense of the data. 

Imagine obtaining every information on customers, competitors, suppliers, etc. All this information would be useless unless one can think of a way to give them specific treatment to make better decisions.

 

Veracity

Data Veracity is how accurate or truthful the set of data that one acquires. Veracity in Big Data goes deeper than just the quality of data, it also covers accuracy in terms of relevance and usefulness. 

Information is always in abundance, even before the digital age. By being selective on which information is relevant to us has always been the key to success. For example, you wouldn’t take a piece of a financial report online and use it without validation.

Veracity is the element of Big Data that works on validating the data at hand so it may serve to help businesses make better decisions moving forward. 

 

Velocity

The flow of the information is just as important when it comes to managing these data for companies. They would rely on these data to come in as close to real-time as possible. 

Big Data Velocity deals with the speed at which data flows from sources like business processes, machines, social media sites, and mobile devices. 

Think of Facebook posts or Twitter’s tweets as an example of data processed at a high velocity. Data flows in large amounts and continuously, which allows businesses to process information as events are unfolding that would directly impact their business.

About REKA

REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts.

Goodbye 2020, holla new REKA!

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Goodbye 2020, holla new REKA!

As we bid adieu to 2020, let’s take a look at what this rollercoaster of a year has brought us and see what’s in store for us next year! This year became the year where we ascended to a new phase at REKA. We remodeled our entire look and feel to represent a brand new identity. This new face of REKA reflects our future alongside the fun and beautiful side of the realm of technology. We took the original REKA logo & branding and made a few tweaks to the design to showcase the endless fun side with different kinds of inputs in technology. Let’s take a look at other achievements we made last year.

by Irma

Last year we took a leap of faith and joined forces with SERV to advance mobility technology in Malaysia which is aligned with our aim to expand the implementation of our AI and autonomous technology. By adding REKA’s capabilities into SERV’s ambition, the group has now provided a simpler approach to promote the R&D of autonomous mobility technology across the automotive networks in the region. This collaboration allows REKA to design and move forward with various types of multi-dimensional tech solutions that will be needed to address the complex problems in the whole automotive industry.

The partnership with our Japanese counterpart began with the deployment of this traffic sensor that was installed at one of the main entry points to Cyberjaya as a test run in 2019. Apart from the technical support from our team, we’re also active in advocating for our local engineers by joining a talk with YME: Young Malaysian Engineers and covered a few subtopics under data analytics such as Economy, Social, Agriculture, Mobility, and Careers/Fresh Grads. 

During the peak of the pandemic, we were hard at work to devise a way for us to give back to our dedicated front liners by partnering with MERCY Malaysia to deliver intubation boxes to hospitals around Malaysia! This may not have been a revolutionary way to help them but it was our small contribution to flatten the curve last year. 

As it was a stressful time for many, our team was forced to adapt to the ‘new norm’ amidst the ongoing pandemic crisis. Our remote working started just a few weeks before the MCO in Malaysia commenced which was definitely a different experience for many peREKAs who were fortunately coping well whilst juggling between work and personal life with the help of modern technology. We ensured that our team followed all the SOPs seriously by encouraging everyone to mainly work from home & only make essential trips within their vicinity. We believe that our small steps play a huge role in helping to curb the COVID-19 spread by abiding by the SOPs & staying safe through these trying times.

At REKA, we believe in trying to out-do ourselves and achieving greater heights each year. With our friends over at SERV – who believe that great is never good enough – we’ll definitely be working harder towards achieving our shared goal towards serving the people and our nation with innovation in the field of technology. If you’re interested in our future developments, we advise you to expect the unexpected when it comes to our talents and the future we’re building.

About REKA

REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts.

Embarking change towards the evaluation of traffic data

Embarking change towards the evaluation of traffic data

by Irma

Following the rapid advancement of technology, businesses are now required to advertise on the physical space while being able to digitally track their advertisement analytics in order to compete with other businesses of the same caliber. As a way to provide for this ever-increasing need, a Malaysian R&D startup, REKA, is currently exploring the potential engagement in the field of traffic data monitoring. REKA aims to provide real-time traffic information which will definitely benefit smart city initiatives as well as the digital advertising sector.

This system uses raw data from a Japanese-made sensor which assists REKA to analyze said data with High Accuracy in real-time to provide unique data analysis based on the traffic counter result. The collected raw data is classified by vehicle class, number of vehicles, daily temperature, and emission of CO2 within the sensor’s area coverage. 

A common fear when it comes to data tracking and sensors is the public’s privacy security. However, with this piece of technology, the public can rest assured because the sensor will not detect any individuals inside the vehicle as it is only tracking the vehicle’s speed as well as the data components surrounding the sensor. “I am very excited to bring this ground-breaking work to our local ecosystem as real-time data is the most important piece of information that agencies require today, especially for smart city initiatives which will help in developing areas based on the ultra-accurate detection and changing the landscape in the digital advertising sector” commented Amri Mohd Din, the COO of REKA. 

This technology was deployed in Cyberjaya just last year until April 2020 where REKA had collected data from over 32,000 active vehicles monthly. This data was digested for the Sepang Municipal Council and was converted into useful information that can potentially help planners and agencies to make more informed decisions.

 

About REKA

REKA is a Research & Development company from Malaysia that focuses on delivering digital technologies and automation within organizations. Being one of the first startups to build autonomous vehicles within the region, REKA’s outreach has stretched to other countries around the globe, helping organizations to go digital, strategizing technology implementations and helping the community with Science, Technology & Arts.